INVESTING IN THE FUTURE OF ITALIAN BEAUTY
Investing in the
Future of Italian Beauty
We seek to partner with visionary businesses in Italy’s beauty sector to drive sustainable growth and innovation
Who We Are
We are a dedicated investment firm focused on partnering with high-potential beauty SMEs in Italy
Our goal is to accelerate their growth, leverage our industry expertise, and foster innovation
Why Beauty
The beauty industry is a resilient and growing market, driven by consumer demand for innovative products
With trends in wellness and digital transformation shaping its future, the sector offers significant potential for investments
Why Italy
Italy is renowned for its beauty culture, craftsmanship, and world-class products
With a rich heritage and growing demand for premium beauty products, we see opportunities in SMEs ready for expansion
Our Team
FOUNDER
Cesare
FOUNDER
Cesare
SENIOR ADVISOR
Andrej
SENIOR ADVISOR
Laura
SENIOR ADVISOR
Matteo
Identifying High-Potential Beauty Brands
We focus on investing in SMEs that have the potential to grow within Italy and internationally. Our ideal target:
1
Established brands
with a strong local presence and customer loyalty
2
Revenue
between €2M and €10M
3
Innovation-driven businesses
particularly those with unique formulations and practices, or digital-first approaches
4
Strong leadership teams
with a passion for the beauty industry and a vision for the future
Transforming Beauty Brands
Scent Avenue has extensive experience partnering with leading beauty brands globally, providing support across operations, expansion, growth strategies, and business planning
Lets Build the Future of
Beauty Together
Scent Avenue has extensive experience partnering with leading beauty brands globally, providing support across operations, expansion, growth strategies, and business planning